We tell impactful stories
A ‘parable’ (parabolḗ in original Greek) is a rhetorical device that exposes a lesson, or meaning, of a story. This concept is at the centre of all our projects. We craft meaningful narratives that communicate the impact of our partners’ work. We strive to create designs that are not only aesthetically pleasing, but that also bring value an incite positive change in society.
We take on both internal and external data communication projects. Internal projects often include data visualisation strategy and guidelines development, as well as hands-on trainings. External data communications span from social media assets to digital infographics and even long-form data stories.
We are passionate and dedicated
We work with mission-driven organisations — companies, startups and non-profits that seek to create positive impact around them. Three values underpin all of our work:
Dedication. We love what we do and invest our whole selves into it. We also continuously study the best practices in data visualisation and storytelling, to provide state-of-the-art solutions for all our client projects.
Passion. We’re excited about creating positive impact and nurturing meaningful collaborations. This positive energy allows us to come up with creative, client-tailored solutions.
Respect. We see our clients as strategic partners, and respect their expertise. We’re also convinced that clear and honest communication is a sign of mutual respect.
We understand first, design second
Our projects follow a clear and robust four-step structure. A big chunk of time at the beginning is spent on understanding the audience and the project objectives, as well as defining the measures of success. This allows us to ensure that all project stakeholders are on the same page and ready to get creative.
Then, we define the narrative for the visualisation or story we're making, and start creating initial designs. We iterate on the pieces at least two or three times to push our creativity and technical skills to its limits, and make sure that the result is outstanding. The whole process is rooted in over a decade of expertise in data, design and storytelling.
We give talks and host workshops
- Talk on the importance of data visualisation at the Bercy Hub (French Ministry of Finance, 2022)
- Hosting the Outlier 2022 conference
- Workshop at DataFest Tbilisi 2020 on data design process
- Keynote speech at DataFest Tbilisi 2020: 5 Lessons from Public Speaking to Improve Your Data Visualisations
- Talk at Data Visualisation Stockholm in Jan 2021 on data design process
- Data Visualisation Paris Meetup: co-host of regular meetings, some recordings here and here
- Panel on data visualisation trends in Jan 2021 with Rebeca Pop