2025 Gaming Trends

We worked with Moloco to highlight the 2025 state of mobile gaming in a visual and engaging manner.

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Background

Tracking changes in the mobile gaming market is no small feat. As a marketer, how do you adjust your strategy based on industry growth, diversification opportunities and user behaviour? Moloco dives deep into the topic in this report, bringing together data on installs, payers and revenue, each with a with specific region highlight.

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Impact

We spent a significant amount of time setting the direction for this report and polishing each tiny detail in the graphics. A static report like this allows for custom graphics with detailed annotations, and we used the opportunity to make data accessible to every reader with direct labels and callouts. The report was released at the beginning of 2025 and shared with Moloco's clients and other stakeholders to inform their mobile gaming marketing strategies.

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